Nike Sportswear, For the Cools

Nike has finally found a name for their product not directly targeted for on-the-field activity. But Nike Sportswear is something more, it rises above the Nike Town, Sportsmart classification, and is the limited, higher end niche they’ve carved from their established stock-and-trade. Whether reissues or new releases, the collection is looking pretty sharp.

And if you’re interested in spending over $200 for your hoodie, I highly recommend finding the Loopwheeler collection of tops. There’s a nice video giving you a glimpse into the Loopwheeler Factory, further proof that you still need thread and a loom to make a sweatshirt.