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Kneale’s Briefing

One day. Maybe.

Kneale's Briefing

Subway “Ice Skater”

The winterland creatures are abuzz as an elusive ice skater cuts triple axels upon their enchanted pond.

Client: Subway
Agency: MMB Boston
ACD, Art Director: Chris Poulin
ACD, Copywriter: George Goetz
Art Director: Jen Campbell
Copywriter: Liz Giuggio
Producer: Danene Dicicco

Production Co.: Charlex
Director: Ryan Dunn
Illustrator: Eleanor Davis
Cel Animator: Chris Carboni
Compositor: Ryan Gotilla
Producer: Alex Jarman

Krylon “Brand”

A dresser slides from room to room, from one era to the next. All of this (except for the wallpaper) was captured in-camera, stop-action.

Behind the Scenes:

Krylon BTS

Client: Sherwin-Williams

Agency: Doner
Agency Producer: Adam Simmons
Agency Creative Director: Valerie Foley
Agency Art Director: Natalie Bierl

Production Co.: Charlex
Director: Ryan Dunn
Director of Photography: Helder Sun
Stop-Motion Animator: Andrew Hodges
Stop-Motion Producer: Kelli Bixler

Post-Production Co.: Charlex
Senior Producer: Nicole Stevens
Flame Artist: Marc Goldfine
2D Animator: Jose Fuentes
Smoke Editor: Alan Neidorf
Executive Producer: Meredith Machial

Subway “Grease”

In one year, U.S. restaurants can produce up to 1.4 million pounds of grease. Skip the grease, come to Subway! Or watch this commercial I shot for them, at least.

Client: Subway

Agency: MMB Boston
ACD, Art Director: Chris Poulin
ACD, Copywriter: George Goetz
Art Director: Jen Campbell
Copywriter: Liz Giuggio
Director of Broadcast: Sara Ventetuolo

Production: Charlex
Director: Ryan Dunn
DP: Pete Konczal
Producer: Diane Leuci
VFX Supervisor: Steve Chiarello

Post-Production: Charlex
Creative Director: Ryan Dunn
Senior Producer: Alex Jarman
Lead Editor: John Zawisha
Asst. Editor: Drew Weigel
Lead Flame Artist: Marc Goldfine
Flame Artist: John Yu
2D Compositor: Jun Lee
Lead Lighter: James Fisher
Additional Lighters: Keith McMenamy, Will Atkins
Lead Modeler: Alex Cheparev
Additional Modelers: Hung Ma, Chin Lee
Lead Rigger: Steve Mann
Additional Rigger: Andre Stuppert
Lead CG Animator: Tony Tabtong
CG Supervisor: Keith McCabe
Supervising Producer: Lori Fechter
ECD: Alex Weil
EP: Meredith Machial

Verizon “Flight”

Verizon “Flight”

Director: Ryan Dunn
Editorial/Compositing: Charlex

A man leaves a Verizon store, takes an escalator into the sky, rides a cloud over to a toy plane, then hops into a miniature hot air balloon before parting the clouds and floating off into his Verizon utopia.

So cliché, I know.

Macy’s “Million Dollar Makeover”

Macy’s “Million Dollar Makeover”

Director/Designer: Ryan Dunn
Editorial/Animation/Lighting/Compositing: Charlex

I directed this promo, starring Clinton Kelly — of TLC’s What Not to Wear — for a Macy’s Facebook sweepstakes. I filmed Clinton on greenscreen with two RED cameras mounted to a single Fisher dolly car (one covered the close-up and one covered the wide-shot), then the team at Charlex edited and composited the footage into a 3D environment.

Details about the sweepstakes at www.facebook.com/Macys.

Rite Aid “Numbers”

Password: numb3r5

Rite Aid “Numbers”

Director/Designer: Ryan Dunn
Editorial/Animation/Lighting/Compositing: Charlex

This project was designed and directed by yours truly, in collaboration with the team at Charlex. It is noteworthy as the first commercial for Rite Aid to be done entirely using design and graphics. Every frame of what you see was created in 3D using Maya, and composited in Nuke.

Miller “Chill”

Client
MillerCoors
Agency: Saatchi & Saatchi NY
Creative Directors: Ralph Watson, Andy Carrigan
Exec. Producer: Jerry Boyle

Production Company
Michael Schrom & Co.
Director/DP: Michael Schrom
Exec. Producer: Carl Sturges

Post-Production
Ladies & Gentlemen
Creative Director: Ryan Dunn
Exec. Producer: Brendan O’Malley
Design: Shaun Collings, Ryan Dunn
Edit: Ashley Kreamer
Animation/Compositing: Marco Giampaolo, Eric Bauer
Music: Dodos “Visiter”

If you like sports, or if you watch television at night, you may have seen this commercial already. It is an spot I recently completed at my new studio Ladies & Gentlemen, in collaboration with Michael Schrom. The agency approached us with the request to reshoot and rework a concept they had already produced and shelved. Instead of giving their previous commercial a face lift, we asked that we be able to reimagine the whole thing, taking their brief to heart as we came up with a new concept.

Saatchi & Saatchi were very open to the idea, so we presented a new idea, and they loved it.

The concept was actually quite simple: Eschew gimmicky design for straight-up appetite appeal. We were pleased with the results, and so was the client. What separates this commercial (intentionally) from the competition is the risk the agency was willing to take with the music/editorial.

In more conservative hands, we may have ended up with a typical faux-Latin music track somewhere between Macarena and Spice Girls. Instead, our insistence upon keeping an early Dodos track in the mix yielded strong results. It gave us a hazy summer strum to cut to, with crescendos and lulls galore, and also took the beer to a slightly  classier place, something that only amplifies the already tasty close-up beer performance.

After watching the sheer, uncontrollable, unadulterated beauty unfold before your merely mortal eyes, it may surprise you to find out that I have never once sipped a single drop of beer in my life. Scout’s honor.

The Lost Film Rolls Vol. 6

I’m baaack. Well, at least the lost photographs are. I dug this roll up in my “crap drawer” in my kitchen.

Long Beach (1998)

My wife and I were together for less than six months, but already we had bought our first dog Atticus and moved to Los Angeles. We went there blindly, and rented an apartment in Long Beach sight unseen. Little did we know how painful a commute that would cause for us later.

At any rate, these shots of our late pup Atticus were such a pleasant surprise to find. He was so human, and I mean that in the least cliché way possible. I threw in a cityscape of the Long Beach area for good measure.

Lost Film Rolls Vol. 6

Lost Film Rolls Vol. 6

Lost Film Rolls Vol. 6

Lost Film Rolls Vol. 6

Lost Film Rolls Vol. 6

The Lost Film Rolls Vol. 5

This ends the first batch of Lost Film Rolls, another road trip. Fitting right? I’m sure there will be more, but for now, thanks for experiencing these with me.

Road Trip (2001)

Lost Film Rolls Vol. 5

Lost Film Rolls Vol. 5

Lost Film Rolls Vol. 5

Lost Film Rolls Vol. 5

So LA was a bust, and we had moved up to San Francisco in 1999. I started a fledgling web design company called Spinalchord, which lasted 9 months before failing (dot com crash). I took a staff job at a mediocre web studio called Thunk Design before realizing I couldn’t really take the web design thing anymore.

My wife found a job listing through the AIGA (one of the few perks she enjoyed at another design company). It appeared I would be designing interfaces for refrigerators or something.

And so it was written: I took the job in Chicago at a motion graphics company called Digital Kitchen (they were just starting up their Chicago office, and I was asked to come on board and help get things going).

These photos cropped up on our journey from San Francisco to Chicago. I have a bunch more, but four landscapes is more than enough to demonstrate my film roll findings.

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