Go Forth, Oh Pioneers!

Here are two of my favorite commercials this year. I think more clients need to be bold and brave with their advertising. Take a risk and push a concept instead of letting consensus and focus groups rule your ideation.

Kudos to Mark Fitzloff, Susan Hoffman, Danielle Flagg, Tyler Whisnand, Julia Oh, Rudy Adler and Jeff Selis of Wieden + Kennedy for being one of the few teams at an ad agency willing to eschew safety for chance and make something brand-defining.

Cary Fukunaga, who directed Sin Nombre, filmed these two ads. Both of them take an eerie collection of Americana moments enshrouded mostly in shadow and silhouette, and put them against sparse music and two well-read Walt Whitman poems.


Levi’s – “America”

Levi’s – “Pioneers!”

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“Go Forth, Oh Pioneers!”